Free Breast Health Education Brought to the Region.

Delaney Brings Free Breast Health Education to the Region Through Key Collaboration


Delaney is very excited to announce that we are teaming up with the educational initiative What’s Normal? What Not? to provide the Wilmington community (and beyond) with free breast health education.

Joy Wade, local certified self-breast exam instructor and founder of What’s Normal? What’s Not?, has been making awkward conversations about breast health fun and interactive for years, and now she’s going to work alongside our Delaney team to expand the initiative of personal health advocacy.

Like many other things, COVID put a damper on Joy’s in-person workshops, so we are kicking off this joint effort virtually by showcasing a sneak peek of the workshops on Delaney’s social media (starting TODAY) and re-launching COVID-friendly classes. Be sure you’re following us on Facebook and Instagram, so you don’t miss out!

Dr. Adam Braithwaite, Director of Breast Imaging at Delaney said,

“I have worked personally with Joy for years and her passion for Women’s Health is contagious. She is a force in the community, and I am excited to team up with her in promoting free breast health education. It is crucial to be your own self advocate when it comes to your health.”

Our team strongly believes that learning how to do a proper self-breast exam could save lives since many women only have a breast exam once a year with their provider, but breast tissue abnormalities can happen any time.

Many women find suspicious lumps themselves, so the goal of our efforts is to make sure everyone can access resources that could help save their lives or the lives of those they love.

Joy Wade explains,

“The collaboration between What’s Normal? What’s Not? and Delaney Radiology will be an asset to our community. At just one location, the community can receive life-saving information and self-breast exam instruction at a nationally accredited Breast Imaging Center of Excellence. Through education and teaming together, we can equip everyone to be their own breast health advocate.”

This new relationship is dedicated to bridging the gap between the knowledge of trained professionals and education for individual patients, while positively impacting the citizens of the Cape Fear Region.

We are honored to have the opportunity to serve our community in this way! We hope you find the information we share educational and beneficial.